Targeting & GOTV
support × turnout quadrants · recommended actions
data model n=
Base
turnout High
base_hi
voters
Confirm / light GOTV
Base
turnout Low
base_lo
voters
GOTV priority — mobilize
Persuade
turnout High
persuade_hi
voters
Persuasion — top value
Persuade
turnout Low
persuade_lo
voters
Persuade + chase
Opposition
turnout High
opp_hi
voters
Do not contact
do_not_contact enforced
Opposition
turnout Low
opp_lo
voters
Suppress contact / leave
do_not_contact enforced

Compliance guards

  • do_not_contact opposition-high voters are never exported into contact universes.
  • holdout a deterministic 10% holdout is carved per universe and never appears in contact lists (measurement integrity).
  • Counts above are live from /api/segments/query by quadrant.